Connect ad exposure to real outcomes with privacy-safe, deterministic measurement.
Connect ad exposure to real outcomes with privacy-safe, deterministic measurement.
Measurement & Attribution
Measurement & Attribution
How CTV
Attribution Works
Our measurement framework connects ad exposure to outcomes in a privacy-safe, deterministic way:
Ads are delivered across premium streaming TV environments
Exposure signals (such as household or IP-level data) are securely logged
Conversion and event data is captured from devices connected to the same household
Exposure and outcome data are analyzed together to understand lift, influence, and performance
This approach allows advertisers to move beyond last-click and understand how TV actually contributes to results.
Unified Reporting Across Channels
See CTV alongside your other channels
— not in isolation.
Through seamless integration with platforms like Google Analytics, you can track second-screen behavior and downstream actions after ad exposure, giving you visibility into the true halo effect CTV drives across web, mobile, and conversion funnels.
CTV
MORE
100
80
60
40
20
0
100
80
60
40
20
0
Prime
Video
CNN
Amazon
TV
FUBO
CBS
Disney+
2025
2026
Incrementality & Lift Measurement
Understand not just what happened
— but what changed because of CTV.
Use incrementality studies and geo-based holdout tests to measure lift in site visits, conversions, and revenue by comparing test markets or exposed audiences against controlled holdouts. This isolates the true impact of streaming TV beyond baseline demand and other channels.
Outcome-Driven Optimization
Measurement isn't just for reporting — it fuels performance.
Attribution signals feed directly into bidding and optimization engines, allowing campaigns to automatically prioritize inventory, audiences, and creatives that drive real outcomes — not vanity metrics.
Reporting & Insights
Access a full suite of performance views designed for decision-makers:
Return on Investment
Track revenue, cost per acquisition, and overall efficiency.
Performance by Creative
A/B test ads and understand which creative resonates best.
300
240
180
120
60
0
Prime
Video
CNN
Amazon
TV
CBS
Disney+
FUBO
Online & In-Store Conversions
Measure outcomes down to the conversion ID with transparent reporting.
CTV Publisher Performance
See which streaming networks and publishers deliver results.
Performance by Geography
Identify regions and markets driving the most impact.
Cost per Site Visit
Understand how efficiently CTV drives traffic and engagement.
Bring Your Own Measurement Partner
Transparency is a fundamental value of Bronco.
We can help you leverage the third-party measurement providers you trust for brand safety, viewability, verification, and validation. Bronco is built to complement — not replace — independent measurement.
Clarity for
Streaming TV
Connect exposure to outcomes and see how CTV supports performance across channels.
CTV Publisher Performance
See which streaming networks and publishers deliver results.
Performance by Geography
Identify regions and markets driving the most impact.
Return on Investment
Track revenue, cost per acquisition, and overall efficiency.
Cost per Site Visit
Understand how efficiently CTV drives traffic and engagement.
Performance by Creative
A/B test ads and understand which creative resonates best.
Online & In-Store Conversions
Measure outcomes down to the conversion ID with transparent reporting.
Reporting
& Insights
Access a full suite of performance views designed for decision-makers:
