We're a team of advertising veterans and engineers with our finger on the pulse of how TV is evolving — from how inventory can be sourced, how performance should be measured, to how brands actually grow through the channel.
TV and digital video aren't side projects for us; they're what we work on every day. We've spent our careers building and operating advertising platforms, working with brands and agencies, and developing mission-critical software where outcomes matter.
Introducing Bronco
Bronco is a technology-driven performance TV company built bypeople who live, sleep, and breathe television advertising.
Our Mission
We exist to help brands and agencies unlock the full potential of TV as a growth channel — using technology to make it clearer, more measurable, and easier to operate with confidence.
Our mission is to build world-class technology that helps marketers spend their budgets wisely, reach the right audiences, and turn TV into a reliable driver of real business outcomes.
Our Mission
Our goal is to be the best in the world at what we do — and the team brands rely on when TV plays a meaningful role in their growth.
$2B+
In TV and video ad spend managed
2,600+
Campaigns launched, scaled, and optimized
15%
Startups scaled to $1B+ exits
Earned Trust
We treat client budgets like our own, optimizing for long-term performance over short-term wins.
AI-First
Before doing anything manually, we ask if AI can do it better, faster, or more consistently.
Radically Transparent
Clients see where money goes, how decisions are made, and what's working — no black boxes.
Relentlessly Curious
We test constantly, challenge assumptions, and adapt as TV, data, and behavior continue to change.
Technically Rigorous
We build reliable systems and trustworthy data, prioritizing correctness and durability over shortcuts.
Outcome-Obsessed
We focus on measurable business results—growth, efficiency, and return.
Meet Our Founders
Mike Ripberger
Co-founder
Product & Engineering
This Ain't Our First Rodeo
TV advertising can feel like uncharted territory — scattered data, shifting supply paths, and vendors selling snake oil. You deserve a partner who’s mapped the frontier and built the technology to navigate it with precision. Bronco combines deep experience with next-gen tech to help you plan, launch, and optimize TV with confidence.
This Ain't Our First Rodeo
TV advertising can feel like uncharted territory — scattered data, shifting supply paths, and vendors selling snake oil. You deserve a partner who’s mapped the frontier and built the technology to navigate it with precision. Bronco combines deep experience with next-gen tech to help you plan, launch, and optimize TV with confidence.