Precision audience targeting for the biggest screen in the house
Targeting
Digital-Precision Audience Segments
Bring the granularity of social media targeting to the biggest screen in the house. Access a marketplace of over 15,000 unique pre-built segments from premium third-party data providers.
Demographic:
Income, age, gender, parental status.
Interest-Based:
Sports enthusiasts, pet owners, automotive shoppers, philanthropists.
Behavioral (Online & Offline):
Purchase history, shopping habits, travel intent.
Web-to-TV Retargeting
Close the loop between web traffic and the living room. Automatically tag visitors who browse your site or abandon a cart, then serve them a non-skippable, high-impact ad on their TV later that evening.
Place
our pixel
Retarget the Household ID
Track
the visitor
Track
the visitor
Hyper-Local
to Global Scale
Whether you need to target a specific zip code, a congressional district, or the entire nation, our geo-targeting allows you to draw the map.
Granularity:
Zip code, DMA, City, State, or custom polygons.
Identity-Driven Audience Resolution
Modern CTV requires more than cookies. We use deterministic identity and household-level resolution to connect audiences across devices with accuracy and scale.
Through deep integrations with leading DSPs and data partners, campaigns activate across billions of known devices using privacy-safe identifiers—delivering consistent reach, controlled frequency, and reliable measurement.
Key capabilities:
Key capabilities:
Deterministic identity matching
Household-level targeting and reporting
Cross-device activation within the same home
Privacy-safe identity resolution at scale
Smart Frequency& Campaign Controls
Eliminate ad fatigue and wasted spend. Because we track the Household rather than just the device, we can cap the number of times a family sees your ad across all their devices.
Features:
• Global Frequency Capping,
• Custom CPM controls,
• Dayparting (time-of-day targeting.
