Dominating the Discovery Phase
Users spend an average of 10.5 minutes browsing content on home screens before making a selection. This is a massive, attentive ad inventory that standard spots miss entirely.
High-Fidelity Viewer Experience
Forced-View, Non-Skippable Formats: Premium inventory is defined by attention. Our supply paths prioritize non-skippable, full-screen video slots. We ensure your creative is seen, not skipped, scrolled past, or played in the background.
The
"Multiplier Effect"
Samsung Ads data reveals that pairing a Home Screen ad with a standard CTV video spot quadrupled total conversions and nearly doubled conversion rates compared to video alone.
Interaction,
Not Interruption
Interactive CTV formats have been shown to boost unaided brand recall by 36% and drive 13% more foot traffic to physical locations.
The Power of the Pause
Pause Ads are less intrusive and highly effective, delivering a 34% lift in unaided recall. In fact, 63% of viewers prefer pause ads over standard interruptive commercial breaks.
Capture attention where your competitors aren't. From the Home Screen to the Pause button, we activate high-impact formats that drive 2x-4x higher engagement than standard video alone.
Beyond the Commercial Break
Capture attention where your competitors aren't. From the Home Screen to the Pause button, we activate high-impact formats that drive 2x-4x higher engagement than standard video alone.
Beyond the Commercial Break
specialized
formats
Why Specialized Formats?
While standard platforms often limit you to the 30-second spot, our technology goes further.
We enable "Always-On" native placements and interactive units that capture viewers before they even select content—and re-engage them when they take a break.
Dominating the Discovery Phase
Users spend an average of 10.5 minutes browsing content on home screens before making a selection. This is a massive, attentive ad inventory that standard spots miss entirely.
The
"Multiplier Effect"
Samsung Ads data reveals that pairing a Home Screen ad with a standard CTV video spot quadrupled total conversions and nearly doubled conversion rates compared to video alone.
Interaction,
Not Interruption
Interactive CTV formats have been shown to boost unaided brand recall by 36% and drive 13% more foot traffic to physical locations.
The Power of the Pause
Pause Ads are less intrusive and highly effective, delivering a 34% lift in unaided recall. In fact, 63% of viewers prefer pause ads over standard interruptive commercial breaks.
Industry Standards
& Innovation
We support IAB Tech Lab–defined non-traditional CTV formats where available, including Pause, Menu, Screensaver, and Interactive Overlays—activated through direct publisher and platform integrations.
While others are still figuring out the specs, we are already executing specific, high-fidelity campaigns using these next-gen standards.
In-Scene / Overlay
Contextual Relevance
Digitally inserts your brand into the show itself (billboards, products).
High Sentiment (Viewer feels less disrupted)
Branded Content Hubs
Deep
Education
Allows users to "binge" your brand content like a show.
5x Time Spent with Brand vs. Standard Spot
Interactive Video
Mid-Funnel
Intent
Turns passive viewing into active engagement (add to cart, send to phone).
+13% Physical Foot Traffic
Pause
Ads
Recall & Non-Intrusion
Captures attention during high-intent breaks without disrupting the UX.
+34% Unaided Brand Recall
Home Screen Native
Awareness & Reach
Captures 100% Share of Voice (SOV)
the moment the TV turns on.
95% lift in awareness (Vizio Case Study)
Ad Format
Primary Goal
The "Why"
Key Performance Stat
High-Impact Format Performance
Compare how specialized formats perform against standard goals.
LG Ads
Native Content Row
Contextual Discovery. Your brand appears as a "recommended" content shelf, looking native to the OS.
Fire TV
Feature Rotator
E-Commerce Direct. High-impact carousel at the top of the UI, often linked directly to Amazon product pages.
VIZIO
Household Connect
Cross-Device Reinforcement. Retargets the mobile devices in the household immediately after they see the TV ad.
Roku
Roku City / Screensaver
Cultural Dominance. Your brand becomes part of the famous "Roku City" screensaver, visible during idle times.
Samsung Ads
Home Screen Tile
The "First Impression." The first ad a user sees upon powering up. Massive scale for product launches.
OEM Platform
Signature Ad Unit
Best Use Case
OEM Specific Opportunities
We leverage direct partnerships with the major Operating Systems to buy this inventory programmatically.
