Case Study 1
41% Lift in New Customers for a National Wellness Brand
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
Results
28%
lift in total site traffic across exposed regions
41%
increase in new-to-file customers
Lower cost
per qualified visit vs non-brand search
How Bronco Delivered:
CTV became a permanent part of this wellness brand's acquisition mix — not just driving visits, but the right kind of visits.
Geo-Test Framework: Paired matched DMAs to isolate the true incremental effect of CTV.
First-Party Lookalikes: Modeled audiences using CRM and onsite behavior to expand reach without diluting quality.
Persona-Level Optimization: Identified breakout audiences and shifted spend dynamically as results sharpened.
Case Study 2
CTV Exposure Boosts Paid Search Conversions for a Premium Supplements Brand
About the Brand
A premium supplement company seeking clarity around the multi-touch impact of CTV on broader performance channels.
Focus
After years of running CTV without unified measurement, the brand wanted to understand whether exposure to a CTV impression increased the likelihood of converting through other paid channels. Bronco deployed a randomized holdout test, suppressing a portion of the audience to measure true incremental lift on search and social performance.
Results
3.9x
increase in paid search conversions among exposed audiences
22%
lift in paid search traffic
Significantly
improved blended CAC
How Bronco Delivered:
The takeaway: CTV wasn't just a top-of-funnel tactic — it became the catalyst for conversions across the entire media mix.
Global Holdout Structure: Clean control groups to measure cross-channel lift.
Statistically Rigid Thresholds: 90%+ confidence in observed results
Full-Funnel Behavior Tracking: Mapped the path from CTV impression to downstream conversion across every paid touchpoint.
Case Study 2
CTV Exposure Boosts Paid Search Conversions for a Premium Supplements Brand
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
About the Brand
A premium supplement company seeking clarity around the multi-touch impact of CTV on broader performance channels.
Focus
After years of running CTV without unified measurement, the brand wanted to understand whether exposure to a CTV impression increased the likelihood of converting through other paid channels. Bronco deployed a randomized holdout test, suppressing a portion of the audience to measure true incremental lift on search and social performance.
Results
3.9x
increase in paid search conversions among exposed audiences
22%
lift in paid search traffic
Lower cost
improved blended CAC
How Bronco Delivered:
Global Holdout Structure: Clean control groups to measure cross-channel lift.
Statistically Rigid Thresholds: 90%+ confidence in observed results
Full-Funnel Behavior Tracking: Mapped the path from CTV impression to downstream conversion across every paid touchpoint.
The takeaway: CTV wasn't just a top-of-funnel tactic — it became the catalyst for conversions across the entire media mix.
Case Study 3
Regional CTV Test Drives Revenue Lift for a DTC Pet Nutrition Brand
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
About the Brand
A fast-growing DTC pet food company known for premium ingredients and strong brand affinity.
Focus
The brand wanted to understand how CTV could drive revenue in priority regions and amplify the impact of existing paid channels. Bronco executed a geo-based test across top DMAs, later adding programmatic audio to reinforce frequency.
Results
52%
lift in direct revenue in exposed regions
1.3x
increase in total site revenue during the test window
29%
net lift in high-priority DMAs
How Bronco Delivered:
DMA-Level Testing: Focused on 20+ high-value markets to measure real regional impact.
Audience Depth: Combined pet ownership signals with health-conscious consumer behavior.
Omnichannel Frequency: Added audio placements to boost recall and improve efficiency.
With a lower cost per qualified visit than non-brand search, the brand scaled CTV spend by more than 50%.
Case Study 4
Apparel Retailer Sees 3.1x Incrementality Through CTV Prospecting
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
About the Brand
A premium apparel and lifestyle retailer with a strong brand voice and high repeat purchase rates.
Focus
The brand needed a way to reach new audiences and grow online sales using their curated CTV assets. Bronco designed a custom targeting plan designed to drive qualified traffic and validate incrementality.
Results
3.1x
incremental lift from CTV prospecting
48%
incremental lift from CTV retargeting
Verified
positive ROI via holdout-based testing
How Bronco Delivered:
Market Selection: Identified DMAs aligned with natural sales patterns.
Controlled Holdout Test: Withheld spend in test markets to quantify true incremental returns.
Incrementality Verification: Third-party measurement validated that attribution models were undercounting CTV's real contribution.
The brand proved CTV's measurable impact and expanded investment for future seasonal pushes.
Case Study 5
Men's Grooming Brand Sees 14% Retail Sales Lift Through CTV + Location Targeting
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
About the Brand
A national men's grooming brand sold across big-box and specialty retailers.
Focus
The brand wanted to drive in-store sales and reach shoppers at the moment of purchase consideration. Bronco layered location-based targeting with CTV and mobile retargeting to influence both awareness and store visitation.
Results
46,000+
verified store visits
14%
incremental sales lift in exposed stores
5%
of all visits traced back to CTV impressions
How Bronco Delivered:
Audience Targeting: Past purchasers, high-indexing categories, and competitive brand shoppers.
Real-World Location Intelligence: Reached customers near key retail locations.
Cross-Screen Reinforcement: Retargeted shoppers who saw a CTV impression to close the loop on mobile.
The combined CTV + mobile approach proved decisive, driving measurable retail lift across major store partners.
Case Study 6
National Beauty Retailer Accelerates New Store Traffic Using Localized CTV
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
About the Brand
A leading national beauty retailer expanding its physical footprint and seeking to drive foot traffic to new store openings.
Focus
The retailer needed precision targeting to reach high-potential customers around new store locations. Bronco built a localized strategy using competitive conquesting, behavioral audiences, and proximity-based delivery.
Results
New stores
reached visitation benchmarks 2.3x faster
42%
faster time-to-average-traffic vs. non-supported stores
Significant
incremental visits tied directly to CTV exposure
How Bronco Delivered:
Location-Based Audience Strategy: Targeted beauty shoppers and competitor store visitors.
Proximity Targeting: Custom radius zones ensured relevance and efficiency.
Data-Driven Local Rollout: Each store launch was supported with tailored audience mixes.
The retailer now uses Bronco for high-impact, geo-driven store launch support.
Case Study 3
Regional CTV Test Drives Revenue Lift for a DTC Pet Nutrition Brand
About the Brand
A fast-growing DTC pet food company known for premium ingredients and strong brand affinity.
Focus
The brand wanted to understand how CTV could drive revenue in priority regions and amplify the impact of existing paid channels. Bronco executed a geo-based test across top DMAs, later adding programmatic audio to reinforce frequency.
Results
52%
lift in direct revenue in exposed regions
1.3x
increase in total site revenue during the test window
29%
net lift in high-priority DMAs
How Bronco Delivered:
With a lower cost per qualified visit than non-brand search, the brand scaled CTV spend by more than 50%.
DMA-Level Testing: Focused on 20+ high-value markets to measure real regional impact.
Audience Depth: Combined pet ownership signals with health-conscious consumer behavior.
Omnichannel Frequency: Added audio placements to boost recall and improve efficiency.
Case Study 4
Apparel Retailer Sees 3.1x Incrementality Through CTV Prospecting
About the Brand
A premium apparel and lifestyle retailer with a strong brand voice and high repeat purchase rates.
Focus
The brand needed a way to reach new audiences and grow online sales using their curated CTV assets. Bronco designed a custom targeting plan designed to drive qualified traffic and validate incrementality.
Results
3,1x
incremental lift from CTV prospecting
48%
incremental lift from CTV retargeting
Verified
positive ROI via holdout-based testing
How Bronco Delivered:
The brand proved CTV's measurable impact and expanded investment for future seasonal pushes.
Market Selection: Identified DMAs aligned with natural sales patterns.
Controlled Holdout Test: Withheld spend in test markets to quantify true incremental returns.
Incrementality Verification: Third-party measurement validated that attribution models were undercounting CTV's real contribution.
Case Study 5
Men's Grooming Brand Sees 14% Retail Sales Lift Through CTV + Location Targeting
About the Brand
A national men's grooming brand sold across big-box and specialty retailers.
Focus
The brand wanted to drive in-store sales and reach shoppers at the moment of purchase consideration. Bronco layered location-based targeting with CTV and mobile retargeting to influence both awareness and store visitation.
Results
46,000+
verified store visits
14%
incremental sales lift in exposed stores
5%
of all visits traced back to CTV impressions
How Bronco Delivered:
The combined CTV + mobile approach proved decisive, driving measurable retail lift across major store partners.
Audience Targeting: Past purchasers, high-indexing categories, and competitive brand shoppers.
Real-World Location Intelligence: Reached customers near key retail locations.
Cross-Screen Reinforcement: Retargeted shoppers who saw a CTV impression to close the loop on mobile.
Case Study 6
National Beauty Retailer Accelerates New Store Traffic Using Localized CTV
About the Brand
A leading national beauty retailer expanding its physical footprint and seeking to drive foot traffic to new store openings.
Focus
The retailer needed precision targeting to reach high-potential customers around new store locations. Bronco built a localized strategy using competitive conquesting, behavioral audiences, and proximity-based delivery.
Results
New stores
reached visitation benchmarks 2.3x faster
42%
faster time-to-average-traffic vs. non-supported stores
Significant
incremental visits tied directly to CTV exposure
How Bronco Delivered:
The retailer now uses Bronco for high-impact, geo-driven store launch support.
Location-Based Audience Strategy: Targeted beauty shoppers and competitor store visitors.
Proximity Targeting: Custom radius zones ensured relevance and efficiency.
Data-Driven Local Rollout: Each store launch was supported with tailored audience mixes.
Case Study 1
41% Lift in New Customers for a National Wellness Brand
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
About the Brand
A high-end wellness company with a subscription-driven model and a loyal repeat customer base.
Focus
The brand was relaunching its performance strategy and needed a proven acquisition channel to boost ROAS and bring in higher-value, new-to-file customers. They partnered with Bronco to test whether CTV could lift top-of-funnel quality and drive down-stream search, social, and site conversion.
Results
28%
lift in total site traffic across exposed regions
41%
increase in new-to-file customers
Lower cost
per qualified visit vs non-brand search
How Bronco Delivered:
Geo-Test Framework: Paired matched DMAs to isolate the true incremental effect of CTV.
First-Party Lookalikes: Modeled audiences using CRM and onsite behavior to expand reach without diluting quality.
Persona-Level Optimization: Identified breakout audiences and shifted spend dynamically as results sharpened.
CTV became a permanent part of this wellness brand's acquisition mix — not just driving visits, but the right kind of visits.