Bronco + Triple Whale: See TV Next to Every Other Channel You Run

If you run an e-commerce brand, there’s a good chance Triple Whale is where you go to see how the business is actually doing. Meta, Google, email — every channel in one view, measured the same way.

Every channel except TV. TV has always lived somewhere else: a separate login, a separate report, a tab in a spreadsheet somebody updates on Mondays.

Starting today, it doesn’t have to. Our Triple Whale integration is live.

How It Works

Connect Triple Whale from your Bronco account, and your Bronco campaigns show up as their own channel in your attribution dashboard. Spend, orders, and ROAS — side by side with Meta, Google, and email.

Authorize once and the data syncs daily. No spreadsheets. No manual uploads. No copying numbers out of one dashboard and into another.

Blended Numbers That Actually Blend

A blended number that leaves out a channel isn’t blended. It’s just incomplete.

If TV is part of your media mix but missing from the view your team looks at every morning, your blended ROAS and MER are describing a business that’s slightly different from the one you’re running. With the integration connected, Bronco spend and results feed into your Triple Whale summary — so the numbers you already steer by finally include streaming TV.

One source of truth, with TV counted.

The Same Yardstick for Every Channel

The hardest part of adding a new channel usually isn’t running it. It’s deciding whether it earned its budget.

That’s a tough call when TV is graded on one set of rules and everything else on another. Now you can judge TV against paid social and search using the same attribution model you already rely on. Same dashboard, same definitions, same columns. If TV is pulling its weight, you’ll see it. If it isn’t, you’ll see that too — which is exactly how it should work.

And When You Want to Know What TV Caused

Side-by-side attribution tells you how TV stacks up. It doesn’t replace the harder question: how many of those orders would have happened anyway?

That part stays where it’s always been. Every Bronco campaign has incrementality testing built in, measured against a holdout group of comparable viewers who didn’t see your ads. Use Triple Whale to see TV in the context of everything else you run. Use Bronco to see what TV actually caused.

Getting Started

Connect Triple Whale from your Bronco account — it takes a few minutes, with no developers and no data team. Once you’ve authorized the connection, your campaign data starts syncing daily.

If you want help reading TV alongside the rest of your mix, that’s literally what we’re here for. Reach out, or see the full picture on our integrations page.