The Bronco Platform
Build your own TV campaign.
Pick a goal, choose who sees your ads and where, set your budget, and publish. The same controls the big agencies have, in a flow you can finish in minutes.
01Objectives
Tell Bronco about your goals
Pick an objective and Bronco shapes the campaign around it — how delivery is optimized, and how results are measured. On Leads and Sales, set a cost target and it optimizes toward that.
Select an objective to see how the campaign changes
02Strategies
One campaign. As many approaches as you have ideas.
Inside every campaign are one or more strategies — self-contained delivery plans, each with its own budget, schedule, audience, streaming apps, and videos. That turns a campaign from a single bet into experiments running side by side.
- Independent everything — budget, schedule, targeting, timing, and videos per strategy
- Duplicate to test — copy a strategy, change one variable, compare
- Pause one, keep the rest running — no all-or-nothing controls
- Results reported per strategy — Reporting shows exactly which approach wins
03Targeting
The right households, in the right places
TV used to mean paying for everyone. Bronco means choosing. Narrow your audience by age, gender, household income, and language — or don't: everything starts wide open, and you only narrow when you have a reason to.
Geography works down to the neighborhood. Include whole states, metro areas, cities, or ZIP codes — and carve out exceptions with exclusions. Cover a whole state but skip two cities, or blanket a metro except the ZIP codes you don't serve. If a location's included, your ads run there; if it's excluded, they don't. Simple as that.
- Household demographics — age, gender, income, and language, in one-click chips
- Four levels of geography — state, metro, city, and ZIP code
- Include and exclude — broad strokes plus surgical carve-outs
- Open by default — no accidental over-narrowing; every restriction is a choice you made
04Audiences
Put your TV budget on the people most likely to buy
Bronco builds audiences from your own first-party signals — no data broker required.
Web audiences create themselves
Once your web pixelis installed, Bronco automatically maintains groups of people who visited your site — viewed a page, added to cart, started checkout, submitted a lead, or purchased. Use them to retarget (put your ad on the TV of everyone who abandoned a cart) or to protect your budget (exclude recent purchasers so you never pay to re-convince a customer).
Custom audiences from lists you already own
Connect Klaviyoand your lists and segments sync straight into Bronco — or upload a CSV export. Either way, Bronco matches them to real households you can include or exclude like any other audience.
05Apps & Channels
Your ads, on the streaming apps you'd pick yourself
Decide exactly where your ads can appear. Browse the full lineup of streaming apps and TV channels, search by name, or filter by category and add a whole genre in one click. A fitness brand can live in Health & Fitness and Sports; a broad launch can cast a wide net and let your audience targeting do the narrowing.
There's no wrong answer — targeting applies on top of whatever you pick, and the live estimate shows the impact of every addition.
- Full app and channel lineup — with logos, categories, and descriptions
- Category filters — add an entire genre in one click
- Wide or narrow, your call — more inventory means more room to optimize; curated picks mean brand fit
07Live estimate
Watch your reach respond to every decision
You never build blind. As you adjust targeting, budget, apps, and schedule, the Strategy Estimate panel updates live: how many households you can reach, projected impressions weekly or daily, and a deliverability check — a plain health rating that tells you whether your budget and targeting are well matched. Narrowed too far? You'll see reach shrink the moment you do it, and you can loosen up before a dollar moves.
- Live reach estimate — households your current setup can reach
- Projected impressions — weekly or daily, scaled to your budget
- Instant feedback — every change moves the numbers in real time