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TV advertising metrics design

We help brands scale with TV by using technology to buy directly from premium publishers, eliminate waste, and measure outcomes with full transparency.

8.09%

Visit Rate

$9.13

Cost Per Purchase

8.09%

Visit Rate

TV advertising background

$8.09

Visit Rate

$9.13

Cost Per Acquisition

Grow Your Business with TV Advertising 

We help brands scale with TV by using technology to buy directly from premium publishers, eliminate waste, and measure outcomes with full transparency.

$9.13

Cost Per Purchase

ADVERTISE ACROSS PREMIUM STREAMING PLATFORMS

Streaming platforms
Premium streaming platforms
Connected TV CTV platforms

Hulu, Paramount+, Disney+, HBO Max, Prime Video, Roku, Peacock, ESPN, Apple TV+, CBS, fuboTV, Netflix, YouTube TV, FOX, tubi

ADVERTISE ON MULTIPLE
PREMIUM STREAMING PLATFORMS

Logos of top Connected TV and streaming platforms including Netflix, Hulu, Disney+, and Prime Video.

Why Partner with Bronco?

Built for brands of all sizes that demand clarity, control, and measurable business outcomes with no long-term contracts.

Full visibility into where your ads run and what they deliver.

Battle-tested operators guiding strategy and optimization.

Real-time reporting that shows every impression and outcome.

Technology built to eliminate guesswork, fraud, and wasted spend.

Bronco positions you in the fastest growing channel of media

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95%

CTV ads deliver some of the highest completion rates in video (often 95%+)

38%


Streaming accounts for 38%+ of total TV viewing

3-5x


Advertisers see 3-5x higher conversion rates vs. linear TV

$42B


CTV ad spend is projected to surpass $42B by 2027

Our Technology

Purpose-built solutions for Connected TV advertising that drive real results.

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Bring the granularity of social media targeting to the biggest screen in the house. Access over 15,000 unique pre-built segments from premium third-party data providers.

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Connect ad exposure to real outcomes with privacy-safe, deterministic measurement. Move beyond last-click and understand how TV actually contributes to results.

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We curate supply through direct publisher deals, bypassing open exchanges to eliminate hidden fees. Your budget goes directly to top-tier streaming environments.

SEE OUR INVENTORY

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Our AI combines decades of TV advertising expertise with generative planning to architect bespoke media plans tailored to your goals in seconds.

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Capture attention where competitors aren't. From Home Screen to Pause Ads, activate high-impact formats that drive 2x-4x higher engagement than standard video.

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AI-Powered Optimization

Our AI combines decades of TV advertising expertise with generative planning to architect bespoke media plans tailored to your goals in seconds.

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Capture attention where competitors aren't. From Home Screen to Pause Ads, activate high-impact formats that drive 2x-4x higher engagement than standard video.

Our Process

You get accountable execution not excuses.

4

Report
& Refine

Clear insights. Transparent outcomes. Actionable next steps.

3

Launch
& Optimize

Fast activation with continuous learning and refinement.

2

Build
the Plan

A performance roadmap grounded in data and years of operational experience.

1

Align on
the Goals

We start with discovery: what you're trying to achieve and what stands in the way.

Our Technology

Purpose-built solutions for Connected TV advertising that drive real results.

Frame 2147224221.png

Bring the granularity of social media targeting to the biggest screen in the house. Access over 15,000 unique pre-built segments from premium third-party data providers.

Frame 2147224213.png

Connect ad exposure to real outcomes with privacy-safe, deterministic measurement. Move beyond last-click and understand how TV actually contributes to results.

Frame 2147224214.png

We curate supply through direct publisher deals, bypassing open exchanges to eliminate hidden fees. Your budget goes directly to top-tier streaming environments.

Frame 2147224215.png

Our AI combines decades of TV advertising expertise with generative planning to architect bespoke media plans tailored to your goals in seconds.

Frame 2147224226_edited.jpg

Capture attention where competitors aren’t. From Home Screen to Pause Ads, activate high-impact formats that drive 2x–4x higher engagement than standard video.

PLAN, BUY, AND MEASURE PERFORMANCE TV AT SCALE

PLAN, BUY, AND MEASURE PERFORMANCE TV AT SCALE

PLAN, BUY, AND MEASURE PERFORMANCE TV AT SCALE

PLAN, BUY, AND MEASURE PERFORMANCE TV AT SCALE

PLAN, BUY, AND MEASURE PERFORMANCE TV AT SCALE

PLAN, BUY, AND MEASURE PERFORMANCE TV AT SCALE

Proven Results

Real brands. Real outcomes.
See how our clients are winning with CTV.

Pet nutrition brand results

CASE STUDY

DTC Pet Nutrition Brand

Regional CTV Test Drives Revenue Lift

52%

lift in direct revenue

52% lift in direct revenue in exposed regions

1.3x increase in total site revenue during the test window

29% net lift in high-priority DMAs

National wellness brand results

CASE STUDY

National Wellness Brand

A high-end wellness company with a subscription-driven model

+41%

 lift in new customers

28% lift in total site traffic across exposed regions
 

Lower cost per qualified visit vs non-brand search

Image by Cosmin Ursea

CASE STUDY

Premium Supplements Brand

Regional CTV Test Drives Revenue Lift

imaged 2315.png

CASE STUDY

Premium Supplements Brand

Regional CTV Test Drives Revenue Lift

22%

lift in paid traffic

3.9x increase in paid search conversions among exposed audiences

22% lift in paid search traffic

Significantly improved blended CAC

Proven Results

Real brands. Real outcomes.
See how our clients are winning with CTV.

Image by Jamie Street

CASE STUDY

DTC Pet Nutrition Brand

Regional CTV Test Drives Revenue Lift

52%

lift in direct revenue

52% lift in direct revenue in exposed regions

1.3x increase in total site revenue during the test window

29% net lift in high-priority DMAs

Image by Cosmin Ursea

CASE STUDY

Premium Supplements Brand

Regional CTV Test Drives Revenue Lift

22%

lift in paid traffic

3.9x increase in paid search conversions among exposed audiences

22% lift in paid search traffic

Significantly improved blended CAC

Image by Lesly Juarez

CASE STUDY

National Wellness Brand

A high-end wellness company with a subscription-driven model

+41%

 lift in new customers


28% lift in total site traffic across exposed regions
 

Lower cost per qualified visit vs non-brand search

4

3

2

1

Our Process

You get accountable execution, not excuses.

4

Report
& Refine

Clear insights. Transparent outcomes. Actionable next steps.

3

Launch
& Optimize

Fast activation with continuous learning and refinement.

2

Build
the Plan

A performance roadmap grounded in data and years of operational experience.

Align on the Goals

We start with discovery: what you're trying to achieve and what stands in the way.

Build the Plan

A performance roadmap grounded in data and years of operational experience.

2

Launch & Optimize

Fast activation with continuous learning and refinement.

3

Report & Refine

Clear insights. Transparent outcomes. Actionable next steps.

4

Your Journey Starts Here

Whether you're just starting out in TV or ready to scale, we've got a path for you.

FOR BEGINNERS

The First Ride

Never bought TV before? We'll show you the ropes.

Getting started with TV advertising shouldn't feel like riding a bronco blindfolded. We make it simple — from planning your first campaign to seeing the results in real time.

FOR PROS

Ride Smarter

Already in the saddle? Let's make every ride count.

We take what you're already doing and give it more horsepower: sharper targeting, cleaner data, faster decisions, and results you can actually act on.

Understand the Benefits

See how Performance TV can support awareness, growth, and customer acquisition.

How to Get Started

Book a Call

Tell us about your brand and growth objectives. We’ll tell you if Performance TV is the right next move.

Understand the Benefits

See how Performance TV can support awareness, growth, and customer acquisition.

Decide If It’s the Right Fit

Determine if you are ready to maximize your business results with strategic TV & Streaming Advertising.

Who We Work With

01.

Brands new to Television, looking for a partner they can trust.

04.

Performance-driven founders and operators seeking efficient growth.

02.

Growth-stage brands looking for a new scalable marketing channel.

05.

Enterprise teams tired of black box platforms with no transparency.

03.

DTC brands looking to diversify their channel mix beyond search and social.

Who We Work With

TV advertising dashboard results 1

Clear Attribution

Track and understand the full path to conversion with clear, transparent attribution.

TV advertising dashboard results 2

Customer Acquisition

Acquire new customers effectively with optimized ad spend on both CTV and traditional TV.

The Results

Data should do more than report the past; it should guide your next move. We provide the clarity and insights to scale with confidence and drive measurable growth.

Incremental Revenue

Maximize measurable revenue through a mix of reach and precision targeting.

TV advertising dashboard

Customer Acquisition

Acquire new customers effectively with optimized ad spend on both CTV and traditional TV.

TV advertising dashboard results 3

Clear Attribution

Track and understand the full path to conversion with clear, transparent attribution.

TV advertising dashboard results 4
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TV advertising, built
for performance.

Discover how Bronco helps brands turn streaming TV into a profitable growth channel.

Who We Work With

01.

Brands new to Television, looking for a partner they can trust.

02.

Growth-stage brands looking for a new scalable marketing channel.

03.

DTC brands looking to diversify their channel mix beyond search and social.

04.

Performance-driven founders and operators seeking efficient growth.

05.

Enterprise teams tired of black box platforms with no transparency.

Who We Work With

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