The Bronco Platform
TV advertising you can measure.
Bronco connects what happens on the TV screen to what happens on your website, app or store — the visits, the purchases, the revenue — and even shows you what would have happened if you hadn't advertised at all.
Performance
See what every dollar bought you
Pick a date range and see the whole picture: what you spent, what it produced, and the math on top — cost per purchase, CPM, and return on ad spend.
Incrementality
Proof your ads caused it — not just showed up for it
Here's the uncomfortable question most advertising never answers: how many of those sales would have happened anyway?
Bronco's Incrementality dashboard answers it with a built-in experiment. Your results are measured against a control group — comparable viewers who didn't see your ads. The difference between the two groups is yourlift: the conversions and revenue your advertising actually created, not just took credit for.
You'll see it in plain numbers: incremental conversions, incremental revenue, your lift percentage, and what each extra conversion truly cost. Broken down by publisher and by video, so you can put budget behind what's genuinely working — and cut what only looks like it is.
- Exposed vs. control — viewers who saw your ads, measured against a comparable group who didn't
- Lift % — how much more your exposed audience converts
- Incremental return on ad spend — the return on the sales your ads actually caused
- Cost per incremental conversion — the honest cost of a new customer
- By publisher and by video — find where the real lift comes from
Journeys are per order, built from pixel events — not modeled, not estimated.
Attribution
Every order tells you where it came from
Bronco attribution shows how customers actually find you — which channel started the journey, which one closed it, and how often TV was quietly in the middle. See your channel mix by first touch and last touch, and the share of orders where the buyer had seen your TV ad along the way, even when another channel got the last click.
41% of last-click orders had already seen a TV ad. Last click alone would have credited none of them to TV.
Data exports
Your numbers, in your inbox, on your schedule
Not everyone who needs the numbers logs into a dashboard. Schedule a campaign performance export — daily, weekly, or monthly, in your timezone — and Bronco emails it to whoever needs it: your client, your CFO, your Monday meeting. Filter by advertiser or campaign, pick the date window, and it just arrives. Need it right now? Every export also runs on demand.
Campaign Performance · all campaigns · last 7 days
Or skip the dashboards and just ask
Reading four dashboards to work out what changed this week takes real time. Connect Bronco to Claude through our MCP server and ask the question instead. Claude reads the same live data — performance, incrementality, attribution, pixel activity — and does the comparing, the segmenting and the math for you.
You get an answer with the numbers behind it, in the time it takes to type the question.
- Every dashboard, one question — performance, lift, attribution and site activity in a single answer
- Live and read-only — pulled fresh from your account, never a stale export
- Two-minute setup — OAuth sign-in, so Claude only sees what your Bronco login can see