About Bronco
Built by people who live, sleep, and breathe television advertising.
We're a team of advertising veterans and engineers with our finger on the pulse of how TV is evolving — how inventory gets sourced, how performance should be measured, and how brands actually grow through the channel.
TV and digital video aren't side projects for us; they're what we work on every day. We've spent our careers building advertising platforms, working with brands and agencies, and shipping mission-critical software where outcomes matter.
in TV and video ad spend managed
campaigns launched, scaled, and optimized
startups we've worked with scaled to $1B+ exits
Our mission
Turn TV into a reliable driver of real business outcomes.
We exist to help brands and agencies unlock the full potential of TV as a growth channel — using technology to make it clearer, more measurable, and easier to operate with confidence.
Our mission is to build world-class technology that helps marketers spend their budgets wisely, reach the right audiences, and prove what TV is actually doing for the business.
Our goal is to be the best in the world at what we do — and the team brands rely on when TV plays a meaningful role in their growth.
How we operate
Six things we hold ourselves to.
Earned trust
We treat client budgets like our own, optimizing for long-term performance over short-term wins.
AI-first
Before doing anything manually, we ask if AI can do it better, faster, or more consistently.
Radically transparent
Clients see where money goes, how decisions are made, and what's working — no black boxes.
Relentlessly curious
We test constantly, challenge assumptions, and adapt as TV, data, and behavior keep changing.
Technically rigorous
We build reliable systems and trustworthy data, prioritizing correctness and durability over shortcuts.
Outcome-obsessed
We focus on measurable business results — growth, efficiency, and return.
The team
