Case studies

Real results from brands that put budget to streaming TV.

Nine campaigns Bronco ran from start to finish — how each test was set up, who it reached, and what it delivered. Every number below was measured against a real comparison group, so the results reflect what the ads actually caused.

01NULASTIN 02Brothers Services 03DRMTLGY 04National wellness 05Premium supplements 06Ekoterra 07DTC pet nutrition 08Apparel & lifestyle 09National beauty

Case study 01NULASTIN

CTV that drove measurable incremental growth for NULASTIN

About the brand

NULASTIN wanted to prove CTV could do more than build awareness.

Focus

Bronco built a performance-first campaign designed to drive measurable action across site visits and purchases, while identifying which publishers, audiences, and creatives created the strongest incremental impact. Exposed-versus-control measurement showed CTV was not just capturing existing demand — it was creating new demand.

NULASTIN hair, lash and brow product lineup

64.1%

relative lift in site visits

42.9%

relative lift in purchases

86.6%

relative lift in site visits from Roku

How Bronco delivered

01Controlled testingExposed-versus-control measurement separated what the ads caused from demand that already existed.

02Publisher-level learningStrong incremental purchase signals across Disney/Hulu, Roku, and Tubi — with a 46.2% relative lift in purchases from Roku.

03Creative rotation & optimizationOngoing optimization toward efficient action, with clear creative and audience learnings to guide future investment.

CTV works harder when it is built to prove impact — NULASTIN turned premium streaming into a measurable growth channel with a clear roadmap for smarter future investment.

Brothers Services crew reviewing a roofing job with a homeowner

Case study 02Brothers Services

How Bronco turned TV into measurable home services demand

The goal

For Brothers Services, the goal was simple: prove that TV could do more than create awareness. It needed to drive measurable response, show true incremental impact, and help identify which media and creative were actually moving people to act.

The Bronco approach

Bronco built a performance-first TV campaign across premium streaming environments, with measurement designed around exposed versus control audiences. This allowed the campaign to move beyond basic attribution and show whether media exposure was creating net-new visits and leads.

78.2%

relative lift in site visits among exposed households — with a 28.1% incremental lift proving net-new engagement

114.3%

relative lift in leads versus the control group

36.4%

incremental lift in leads, showing measurable impact on customer demand

How Bronco delivered

01Exposed vs. control measurementShowed the campaign was not just driving traffic — it was driving higher-intent demand.

02Clear optimization pathsCTV showed the strongest performance signal, guiding optimization across publishers, creative, and audience strategy.

03Creative testingGuided mid-flight budget shifts, with spend moving toward the message driving stronger response.

Most TV campaigns stop at reach and impressions. Bronco measures what happens next — for Brothers Services, that meant measurable lift across both visits and leads, with the strongest impact showing up where it matters most: customer demand.

Case study 03DRMTLGY

DRMTLGY: turning CTV into an incremental growth engine

The challenge

DRMTLGY wanted CTV to do more than build awareness. The goal was to prove that streaming TV could drive net-new site activity and purchases, not simply take credit for conversions that would have happened anyway.

The Bronco approach

Bronco built a performance-first CTV campaign across premium streaming environments, continuously testing and optimizing publishers, audiences, and creative against real business outcomes. Using control vs. exposed measurement, we measured the behavior CTV actually created.

DRMTLGY FacialRX brightening eye masks jar with gel masks

+31.0%

relative lift in site visits — exposed households were 31% more likely to visit DRMTLGY

+25.9%

relative lift in purchases — exposed households were 25.9% more likely to purchase

Net-new

behavior that would not have happened without the campaign

How Bronco delivered

01Control vs. exposed measurementMeasured the behavior CTV actually created — not conversions that would have happened anyway.

02Continuous optimizationTested publishers, audiences, and creative against real business outcomes across premium streaming environments.

03Past-purchaser suppressionIntroduced mid-flight to sharpen the campaign's focus on new customer acquisition.

The campaign didn't just generate activity after an ad was served — it demonstrated that CTV created measurable behavior that otherwise would not have happened. That's how Bronco turns CTV from an awareness channel into a measurable growth engine.

Woman in a linen robe sitting in a sunlit room

Case study 04National wellness brand

41% lift in new customers for a national wellness brand

About the brand

A high-end wellness company with a subscription model and a loyal repeat customer base.

Focus

The brand was relaunching its performance strategy and needed an acquisition channel that could lift ROAS and bring in higher-value, new-to-file customers. Bronco tested whether CTV could improve top-of-funnel quality and pull through to search, social and on-site conversion.

28%

lift in total site traffic across exposed regions

41%

increase in new-to-file customers

Lower cost

per qualified visit than non-brand search

How Bronco delivered

01Geo-test frameworkPaired matched DMAs to isolate the true incremental effect of CTV.

02First-party lookalikesModeled audiences from CRM and on-site behavior to expand reach without diluting quality.

03Persona-level optimizationIdentified breakout audiences and shifted spend as results sharpened.

CTV became a permanent part of this brand's acquisition mix — not just driving visits, but the right kind of visits.

Case study 05Premium supplements brand

CTV exposure boosts paid search conversions for a premium supplements brand

About the brand

A premium supplement company looking for clarity on the multi-touch impact of CTV across its other performance channels.

Focus

After years of running CTV without unified measurement, the brand wanted to know whether a CTV impression made someone more likely to convert through another paid channel. Bronco ran a randomized holdout, suppressing part of the audience to measure real incremental lift on search and social.

Supplement capsules, tablets and powders arranged in bowls

3.9x

increase in paid search conversions among exposed audiences

22%

lift in paid search traffic

Materially

improved blended CAC

How Bronco delivered

01Global holdout structureClean control groups so cross-channel lift could be measured, not inferred.

02Statistically rigid thresholds90%+ confidence required before a result counted.

03Full-funnel behavior trackingMapped the path from CTV impression to conversion across every paid touchpoint.

CTV wasn't only a top-of-funnel tactic here — it became the catalyst for conversions across the whole media mix.

Ekoterra technician treating a home's landscaping beside a branded truck

Case study 06Ekoterra

Ekoterra: turning TV exposure into local demand

The goal

Ekoterra, an eco-friendly pest control company, needed to reach homeowners across Southern California at the moment pest problems became impossible to ignore. The goal wasn't simply awareness — it was generating measurable, incremental demand beyond the customers who would have converted anyway.

The Bronco approach

Bronco built a localized CTV strategy designed around premium streaming inventory, household-level targeting, and continuous performance optimization. Using control-versus-exposed measurement, Bronco separated conversions influenced by advertising from those likely to happen organically.

+34%

incremental lift in website visits — with an +85% relative lift in visit rate

+43%

incremental lift in lead conversions

+122%

relative lift in lead conversion rate

How Bronco delivered

01Localized CTV strategyPremium streaming inventory and household-level targeting focused on Southern California homeowners.

02Actual incrementalityControl-versus-exposed measurement separated conversions the ads caused from those likely to happen organically.

03Continuous optimizationOngoing performance optimization showed CTV was creating additional demand and incremental leads, not just reaching homeowners.

Local TV, measurable growth — for a service business where every qualified lead matters, Ekoterra proved that streaming TV can work as more than an awareness channel.

Case study 07DTC pet nutrition brand

Regional CTV test drives revenue lift for a DTC pet nutrition brand

About the brand

A fast-growing DTC pet food company known for premium ingredients and strong brand affinity.

Focus

The brand wanted to see how CTV could drive revenue in priority regions and amplify the paid channels it already ran. Bronco executed a geo-based test across top DMAs, later adding programmatic audio to reinforce frequency.

Golden retriever puppy sitting beside a bowl of kibble

52%

lift in direct revenue in exposed regions

1.3x

total site revenue during the test window

29%

net lift in high-priority DMAs

How Bronco delivered

01DMA-level testingFocused on 20+ high-value markets to measure real regional impact.

02Audience depthCombined pet-ownership signals with health-conscious consumer behavior.

03Omnichannel frequencyAdded audio placements to boost recall and improve efficiency.

With a lower cost per qualified visit than non-brand search, the brand scaled CTV spend by more than 50%.

Apparel and lifestyle store interior with racks and folded knitwear

Case study 08Apparel & lifestyle retailer

Apparel retailer sees 3.1x incrementality through CTV prospecting

About the brand

A premium apparel and lifestyle retailer with a strong brand voice and high repeat purchase rates.

Focus

The retailer needed to reach new audiences and grow online sales using CTV assets it had already produced. Bronco built a custom targeting plan to drive qualified traffic and validate incrementality.

3.1x

incremental lift from CTV prospecting

48%

incremental lift from CTV retargeting

Verified

positive ROI via holdout-based testing

How Bronco delivered

01Market selectionIdentified DMAs aligned with the retailer's natural sales patterns.

02Controlled holdout testWithheld spend in matched markets to quantify true incremental return.

03Incrementality verificationThird-party measurement showed attribution models were undercounting CTV's contribution.

The brand proved CTV's measurable impact and expanded investment for future seasonal pushes.

Case study 09National beauty retailer

National beauty retailer accelerates new store traffic with localized CTV

About the brand

A leading national beauty retailer expanding its physical footprint and driving foot traffic to new store openings.

Focus

The retailer needed precision targeting to reach high-potential customers around each new location. Bronco built a localized strategy using competitive conquesting, behavioral audiences and proximity-based delivery.

Beauty retailer store interior with lit product displays

New stores

reached visitation benchmarks 2.3x faster

42%

faster time-to-average-traffic vs. unsupported stores

Significant

incremental visits tied directly to CTV exposure

How Bronco delivered

01Location-based audiencesTargeted beauty shoppers and competitor store visitors.

02Proximity targetingCustom radius zones kept delivery relevant and efficient.

03Data-driven local rolloutEvery store launch was supported with a tailored audience mix.

The retailer now uses Bronco for every geo-driven store launch.

Find out what streaming TV really does for your business.

Bring a video and a budget. Every Bronco campaign has incrementality testing built in — so you'll see exactly how much growth your ads drove, not just where they ran.

Get Started Book a Demo